Creating people's geographies
“Time was when weapons were manufactured in order to fight wars”, Arundhati Roy noted in her 2004 Sydney Peace Prize acceptance address. “Now wars are manufactured in order to sell weapons.” We now have a Bollywood twist on Roy’s observation: hoping to make arms sales to India, an israeli arms manufacturer is not only committing crimes against humanity, but crimes against good taste as well. Watch this vulgar invocation of Bollywood for a video produced for an arms fair, noting the gender inferences in the terrible lyrics about feeling “safe” and “sheltered”. As someone with an appreciation of and who has spent some time in the sub-continent, I think that Indians and South Asians (and all people of good taste and conscience) will find this video as spectacularly awful as I do. In that respect, some good has come out of this marketing: it has broadcast some of the desperately bad taste of arms companies.